Student Sustainability Research: The Culture of Water...
Similar to the highlights of campus sustainability case studies that have been profiled (here and here) we also hope to highlight the excellent student research on campus sustainability that AASHE has available in our resource center. AASHE's student research database (main interface accessible to AASHE members-only) includes papers from undergraduate and graduate students on a wide variety of topics related to campus sustainability. Many of the papers were submitted for our annual student research on campus sustainability award. Although we can only recognize a few papers as "official winners" for that program, there are many exemplary research papers in the database worthy of recognition and wide dissemination.
The issue of reducing bottled water consumption has been gaining traction with many campuses experimenting with restricted sales or with campaigns to reduce bottle water use on campus. Max Liboiron, an undergraduate at New York University wrote and submitted an excellent research paper in 2010 entitled, "H204U: The Culture of Water Consumption at New York University". Included below is the abstract. The full paper may be accessed here.
Abstract:
While an abundance of information about the negative environmental impacts of bottled water exists, there are few, if any, bottom-up studies of why and how people choose and understand the water they drink, be it bottled, tap or filtered water. H204U is an interdisciplinary qualitative study funded by New York University's Sustainability Task Force to investigate the culture— the meanings, metaphors, influences, rhetoric and practices— of bottled and tap water consumption so environmental initiatives can effectively target certain populations and behavioural thresholds.
The findings show that there is a gap between popular discourses about bottled water, dominated by environmentalism, marketing, and water quality, and the reasons people choose one type of water over another. Thus, its findings challenge popular assumptions about bottled water consumption, including: availability is more influential than convenience for bottled water drinkers; while a mistrust of public municipal water sources is popular in discourse, water quality is rarely a threshold attribute; environmental values and the consumption of bottled water are not mutually exclusive; and bottled water marketing has a influential, though indirect, effect on how bottled and tap water is experienced.
Finally, the project finds that there are two types of initiatives that can impact bottled water consumption: initiatives that change behaviour and can be quantified, and those that attempt to change the terms of the overall discourse of water consumption, perhaps legitimizing common practices but also potentially shifting or expanding the spectrum of how water is understood. The paper ends with concrete operational and communicative recommendations modeled for New York University, where approximately a million bottled waters are consumed every month.
Posted: July 6, 2011, 11:31 AM